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And, like the old wine of the Gods, its geometric complexity seems to flee from its foundations, to escape from its cask in order to drink a toast with the setting to the success of the wine culture and of the architecture as the driving force behind the updating of the traditional vinicultural industry.

If the Guggenheim has become the symbol of the urban revival of a city, the building designed by Frank Gehry for the Bodegas Marqués de Riscal will go further: it will be the idol of a new city built in honour of the wine. The project has Rioja Alavesa Designation of Origin. It is located in Elciego, in the heart of an area of 100,000 m2 given over to the study, care and production of the historic wine. The City of the Wine has just uncorked its Gran Reserva: a construction in which the alliance between gastronomy and architecture generates even more art.

Gehry’s building, just like the good wines, invites people to discover it with all the senses. The complexity and innovation of the geometrical forms and materials used make this building become a great constructive and architectural challenge. The hotel-monument that has just been opened grows in the landscape of the Rioja Alavesa as if it was another piece of land with vines. Its 2,000 m2 in area neither can nor wants to escape from the person who put his signature to them. The facade bears indeed the unmistakable trademark of Gehry: titanium and steel skin. The sandstone geometrical cubes which form its structure are covered with metals that sway in a constant search for the harmony with the setting and with the original ashlar stonework of the old bodega.

Out of tradition, avant-garde arises. The Canadian architect colours his fetish material and converts it into an icon. Pink for the red wine. Gold for the mesh which covers the Marqués de Riscal bottles. Silver for the capsules which cover the cork…

Beautifully presented rooms, vinotherapy spa, exclusive restaurant, centre of the wine process and production, museum, offices…. The City of the Wine represents the clear commitment of the Marqu&eacutes de Riscal’s heirs to modernity. And architecture is at the wine’s service. Calatrava, Foster, Moneo, Aspiazu are stamping their contemporary hallmark on the traditional vinicultural lands. The City of the Wine has just been born and it is already one of the more sound and ambitious projects carried out by a Spanish bodega. Moreover, at its heart, the Hotel Marqués de Riscal, with the famous Canadian signature, will emerge as a monument, as a symbol of the Rioja Alavesa, of the flourishing wine tourism, but also of Frank Gehry himself.

Story from spanishpromotions.com