Palma’s Expats Anticipate Free WiFi
January 16th, 2008
Mallorca’s capital attracts surfers as it prepares to be one of the most WiFi-friendly cities in Spain.
Mallorca is set to become one of the most WiFi-friendly parts of Spain as creative market communications agency Blondbeyond aims to offers a free wifi service across Palma city.
Following analysis of WiFi use by around 700 internet surfers in the modern art gallery Es Baluard, the team deduced the demand for a citywide WiFi network, with motives ranging from carrying out specific searching, to general browsing to downloading movies.
The project aims to install the WIFI network in urban areas of Palma and will allow anyone with a laptop to connect to the WIFI network, which will be called “Blondwifi”. The initiative will be funded via adverstising revenues, as non-intrusive advertising will pop up as people surf the net. The company also plans to make agreements with businesses located near to each connection point to enable them to advertise through “Blondwifi”.
However, to achieve their goal, Blondbeyond will need to install around 50 antennas, and the project is having trouble obtaining permission from the town hall and from residents who do not want to see antennas appearing all over the city.
Each antenna has a range of up to 500 metres, and will allow residents and visitors more flexibility by allowing them to connect to the internet outside their homes and offices.
Full story from homesworldwide.co.uk
