Prince of Asturias Opens FITUR 2013
January 31st, 2013
The XXXIII edition of the FITUR international tourism fair was inaugurated yesterday by the Prince of Asturias. Marking the second consecutive year of regional cutbacks, the fair opened with an exhibition area of 56,500 square metres, which is 9.6% less than in 2012.
Running through to Sunday 3rd February, the fair will be attended by some 9,000 businesses, 5.5% less than last year, from 167 countries or regions, as well as all the Spanish regions, and occupies eight pavilions at the IFEMA grounds in Madrid.
Although the fair will have fewer countries in attendance compared to previous years, due to political conflict, changes in marketing policy, or other reasons, FITUR hopes to keep the number of visitors they had in 2012, which amounted to more than 200,000 people, 95,000 of whom visited the fair during the weekend. This year in FITUR the general public will for the first time have the opportunity to book trips directly with tour operators, and also benefit from attractive discounts.
Budget cuts have forced regions to significantly reduce the funds allocated to FITUR, in Andalusia’s case by 34%, although their investment for this fair will still exceed one million euros, and even though this XXXIII edition covers less exhibition space, tourism remains a key sector for Spain.
Diario Sur reported that the organisers of FITUR stressed that the important thing is that the show continues to respond to the needs and interests of the sector, so that the professionals who attend, see their expectations fulfilled and “leave happy”.
FITUR have incorporated two new features this year, the Know How & Export platform, to provide value to business prospects and innovations, and FITUR Wine Accommodation which will bring together a large selection of establishments which specialise in wine tourism. At the same time it will keep its regular programs of seminars and conferences with sections such as FITUR Tech, FITUR B2B, Investour Africa, FITURgreen, and FITUR LGTB. In addition, the fair can be followed via a new mobile app, App FITUR, which will contain all the details of the event.
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