Andalusia to Open Tourist Office in Moscow
June 18th, 2013
The Spanish Minister of Tourism and Commerce, Rafael Rodriguez, announced last week that Andalusia plans to open a permanent office in Moscow in order to promote it as a tourist destination in the Russian market. He pointed out that the strong promotional commitment this year is already beginning to deliver results, achieving growth for the first time above the national average in the first four months of the year.
Rodriguez explained that the region has great potential for growth and noted that up to April the volume of Russian travellers staying in hotels in the region increased by 49% and the length of stays increased by 31%, while the average for Spain was around 28% in both indicators. “This initiative will allow us to better introduce the Andalusia brand to the Russian market, an issuer which has doubled its travellers to Andalusian hotels and overnight stays in the past five years”, he said.
The Minister admitted that while Andalusia had progressed in attracting Russian tourism, it has been at a slower rate than other competing Spanish destinations which have managed to gain a better position in the fastest growing European market, the third largest issuer of tourists in the world after China and India. According to Diario Sur, Rodriguez stated that the Andalusian region is currently the second largest mainland destination for Russians and the fourth in the country, after Catalonia and the Balearic and Canary Islands.
“The increase experienced in the region is less than in the whole country, because of the number of flights to this market growing at a lesser rate. We must further tap the potential of Russia and increase the market share, which is why we have scheduled more actions for this second semester, in addition to the opening of the new office in September. Russia is a key issuer in the promotional strategy of the Ministry and one of the main objectives of the proceedings until the end of year,” Rodriguez concluded.
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